Advantages of Email Marketing.

Email marketing is the use of email as a tool for direct marketing. According to a study by Internet Steering Committee, the main reason for Internet access is the e-mail. Therefore, the e-mail marketing is very important for companies in customer relations.

Email Marketing and SPAMDiferentemente of spam (junk mail), it is essential to e-mail marketing the client's consent (also called opt-in), which can be explicit, when he chooses to receive, or implied, characterized by a clear relationship between the parties.
Email marketing also differs from spam by allowing the recipient the option to unregister at any time of the mailing list for which he received the email.

This is called "opt-out" and in accordance with the Code of Practice for Self-Regulation of Email Marketing, the sender must provide the Recipient your Opt-out policy and inform the deadline for removal of your e-mail address of recipients based , which can not be greater than 2 working days when requested directly by the unsubscribe link Email Marketing and 5 working days when requested by other means, these periods counted from the date of application proven.

Use of Email Marketing

Following these ethical principles, the e-mail marketing can be used in providing products and services, the promotion of additional items and special interest, as well as customer loyalty campaigns, satisfaction surveys, greeting cards and birthday.

It is also used for sending newsletters, news articles and internal communications. In the organization of events, for example, by e-mail marketing can be applied to the distribution of invitations, RSVP to and appreciation for participation.

Benefits of Email Marketing

Accordingly, companies that adopt the e-mail marketing has a number of benefits:

proactive-instead of waiting for the client's interest, the company can find it;

interactivity - the customer interacts immediately with the message; segmentation - you can direct the message by gender, age and city, for example, personalization - the message can be easily customized with customer information; measurement - the return of the action taken is monitored in real time and cost-effective.

Another advantage is the economy, because the digital communication reduces costs of creating and sending and eliminates costs of printing and handling. Furthermore, the practicality is also an advantage because, in the relationship by e-mail, you need only the name and the client inbox.

Learn to Use Email Marketing in Interenet Marketing

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